Facebook has been blanketing the headlines for months now and it has heated up more with Mark Zuckerberg speaking at TechCrunch40 and the Web 2.0 Summit in the past few weeks. Mark recently hinted at an advertising platform launch coming soon and my friend Nick O'Neill of at AllFacebook has been reporting on for the past few weeks. Apparently the Facebook ad platform will not just focus on the Facebook space but will also go outside of the Facebook network and place advertisements on the Web which will place it in direct competition with Google Adsense and other similar services.
Facebook is attacking Google and other media companies directly with their socially addictive site filled with "the people" I care about most. Could someone come along and steal Facebook's thunder? Of course, and Google is working on it but for now Facebook is riding the wave that started long before all the hype hit the fan this summer.