CBS Television stations today announced the launch of the CBS Local Ad Network as it looks to get into the advertising and widget distribution game by connecting with local bloggers and social media sites on the Web.
At first glance, I thought CBS was looking to incorporate blogs and other social media content into the local CBS news sites but after reading on that is not the case at all, it turns out CBS is just leveraging bloggers looking to generate some revenue on their blog or social media content. Network participants can place what CBS is calling a widget (with a huge skyscraper ad unit) on their sites and in return receive a rev-share. The widget pushes links to only CBS content rather than tying in social media content like I thought it should. Nothing new here. It might be the right program for bloggers or social media content producers looking for a way to monetize and not sell ads though I have no idea what the rev-share looks like and it would be worth a look before jumping in and giving CBS ad impressions.