With the melting of the polar ice caps a lot more focus has been placed on the environment lately. Going green has been a popular topic, one that I have written about before as I compiled a list of green Web 2.0 sites. Well, I just found another site worth taking a look at called emPivot. emPivot, a Washinton, DC based startup, is like YouTube for "Green" videos as it offers a video sharing site specifically for "Green" media.
emPivot is a niche site that enables anyone to contribute to the global conversation about the environment and sustainability via video. It offers all the basic social features like many other video sites which include user profiles, comments, ratings, categories and tagging. emPivot partnered with blinkx for its video site search.
In talking with emPivot co-founder Thom Wallace last week at a DC tech meetup, I found out that emPivot was self-funded with the development effort outsourced. emPivot is currently looking for a "jack of all trades" that can step in and lead the next iteration of the product.
I could see emPivot getting snatched up by another media company focused on the "Green" space but in need of a video component as it offers a great head start on a video site for the environment. Below I have included a video I found intriguing on emPivot to showcase its branded video player.