If content is truly king then Voxant is in the right business. Voxant Newsroom looks to help distribute and promote content from licensed content sources for free. Voxant offers publishers a place to find and embed licensed video, text, and
photos from over two hundred news sources from a variety of providers. Voxant places advertising in the its embeddable content to monetize the content making it possible to keep the content available for free to publishers.
Voxant gives publishers incentives to leverage its embeddable content by placing advertisements within the content thus enabling publishers to make money from using Voxant. Voxant pays out on a cost per thousand plays/views which comes out to around $3.50 for videos and $0.50 for text and images. But publishers shouldn't get greedy because Voxant puts an explicit limit on the number of items you can put on a page which is currently set at no more than 3 items per page. If prizes might be of interest, Voxant offers contests which could make you a winner for simply embedding Voxant content.
Loose comparisons might be made between RedLasso which a I previously reviewed because they both offer users to search and embed content. But they are quite different as RedLasso enables users to search, find and embed television and radio content that it has recorded and Voxant searches the through its licensed content for content. Check out an example Voxant embedded video (below).
Based in Reston, Virginia Voxant launched in April 2007, and hired a new CEO in January, who happens to be former AOL executive Marcien Jenckes. Voxant is backed by SoftBank Capital, Longworth Venture Partners and Court Square Ventures.
