Smaller publishers like myself currently do not have lots of options when it comes to CPM ad solutions. Quite frankly the options are slim pickings and there are lots of publishers just like me. Platform A's Advertising.com, an AOL owned company, looks to change all that by today launching PubAccess a web-based self-service advertising program for smaller publishers. PubAccess will give small publishers access to the Advertising.com ad network.
PubAccess gives publishers control over their ad inventory within the Advertising.com display network and allows them to block advertisers and categories, pull tags and view activity reports. PubAccess has a minimum requirement of 500,000 impressions per month for the CPM program and there is no minimum for the affiliate program. PubAccess will debut at the ad:tech conference next week in San Francisco.
