Do you have a particular home video showing off a skill that you think you might be better than anyone at? Strutta, a Vancouver-based startup, has launched into beta to allow you to prove you are the best. Whether your skill is break dancing, playing the harmonica or doing fast food rapping - Strutta creates an avenue for competing on the Web via online video contests.
Strutta founder and CEO Danny Robinson had this to say about the creation of Strutta:
"Until Strutta, there has not been an organized body online to recognize and honor the most talented individuals in the world. After today, if you claim to be the best at anything but have not won a Strutta to prove it, then the answer is simple – you’re not."
Strutta offers a number of contest categories that users can submit their videos and compete with the rest of the community for prizes. Strutta allows users to upload videos directly to Strutta or pull them in from YouTube. Upon adding a video it must be added to a game and once a two or more players have joined a game, the competition begins. Judges are allowed one vote per game, per day, plus the freedom to change their vote at any time during the day. The player with the most votes wins and may qualify for a chance to compete in the Strutta Finale.
Strutta offers up a leaderboard as well as other metrics for its users as they provide players with detailed demographic, geographic and behavioral statistics about the games in which they compete. This helps users to identify their audience and also fuels the competitive spirit as players look to be the best. Strutta also extends the game across the Web as players can embed its videos onto other sites or profiles so they can compete and showoff their videos to their friends.
I was impressed with Strutta's slick interaction design. Strutta is a simple but great idea as it taps into peoples' competitive blood, longing for Internet fame and love for home videos. The only thing Strutta might be lacking is Bob Saget as a virtual host.