I got a chance to visit Intel this week as I was selected to the "Intel Insider" advisory board as the leading microprocessor chip maker anchored in Silicon Valley looks to make some changes in the way they reach out to their customers. What does this mean? It means that Intel has embraced social media and has pulled in a dozen bloggers, video bloggers and social media/community experts to pick there brains on Intel's brand strategy. It means I will have the scoop on products and new developments at Intel. As an Intel Insider I will be a part of the conversations related to leveraging social media at Intel and lend some brand association for my own personal brand to Intel.
Why would I become an Intel Insider? First, I think it is a great experience and should be a lot of fun. Second, I want to be in the know on the latest Intel advancements and technology so I can offer it up to SOMEWHAT FRANK readers. Additionally, Intel will be supplying me with a MacBook Air which they worked with Apple to ensure an Intel chip would fit inside the slim notebook.
I had a great time while visiting Intel as it gave me an opportunity to see some my friends and colleagues from the industry. Afterwards, fellow Intel Insider Sarah Austin and I visited TechCrunch HQ where were debriefed by Mike Arrington via Qik - you can watch it here. Additionally, I captured some highlights from the visit on video and it is episode 32 of SOMEWHAT FRANK TV.
Check out the video from my day at Intel (below).
You can follow me along as an Intel Insider via twitter at: twitter.com/frankgruber.