I recently sat in on the Social Media and Branding panel at TECH cocktail CONFERENCE. Geoff Livingston, David Armano, Danielle Wiley and I decided to start out with a little transparency and authenticity lesson. The lesson involved the Chicago Cubs (my favorite baseball team and the Chicago home team). In case you missed it, don't worry, it was caught on tape thanks to social media.
Check out the video from the session thanks to the Chicago Tech Report (below).