There are number of social news offerings on the Web these days with sites like Mixx, Digg, StumbleUpon and Reddit. They offer a great way to discover new content from across the Web. Business Week has just rolled out its own social news offering called Business Exchange. Though Business Exchange is still very much an alpha it already appears to offer a number of topics and links to content contributed by the community. The articles are then linked back to the original source.
I recently was invited to take a look at the alpha prior to its launch. My overall first impression was that the site offers a clean and simple approach to sharing links which could become a useful tool for finding and sharing content. Is there room for yet another social news site? I think so. Since Business Week has an established following, Business Exchange could offer publishers a way to get their content in front of the Business Week reader community. With Business Exchange users can submit new topics which are reviewed by the Business Week community manager before being added to the community to help keep out spammers. I created new topic called: Technology Startup Incubator Programs. Feel free to add items to it.
Business Exchange also offers simple profiles, friending and activity news feed so that users can share social recommendations with one another. Finding your friends on Business Exchange is a bit challenging so I would recommend that the product make it easier to connect with your existing social contacts from Twitter and other social networks like Facebook and Bebo. Additionally, I noted that when I misplaced my user password there was not an easy way to retrieve it but I think is just because the product is still an early alpha. Check out the screen-shot of my profile (below).
You can sign up for Business Exchange now and then give your SOMEWHAT FRANK opinion on the new social news product from Business Week.
