Good is a media company aimed at creating a platform for the ideas, people, and businesses that are driving change in the world. Good, an L.A.-based company founded by Ben Goldhirsh, offers up a print magazine, feature and documentary films, original multimedia content and local events.
The print publication is a work of art as the photos and compelling articles are extremely well done making is difficult to think there is only a month worth of prep time between issues. Good Magazine makes if feel good to become a subscriber as 100% of your subscription cost goes to help the participating charity of your choice. With a goal set of 50,000 subscribers and $1 million dollars given away by mid 2007, Good is about a quarter of the way to its goal.
On the web, Good covers a number of my favorite topics and makes it easy to filter to specific categories like Technology, Art & Design, Business & Money and Media. Good employs an "It's Good" Digg-like rating system on each article in addition to offering RSS feeds by topic. In addition, Good has created close to a dozen video shorts on a number of different topics. The first video in the SplashCast below is titled, Paying for Your Attention points out how much advertisers are paying for your attention.
Good will be teaming up with Creative Commons, a Good supported organization, to host a party at South By Southwest Interactive on March 12, 2007. If you are headed to Austin for the event I recommend you check it out - judging by its NYC launch party I am sure it will be a GOOD time.