Posted at 03:06 PM in Advertising, Business, edgeio, Google Apps, Mark Zuckerberg, Mike Arrington, Netvibes, Recommendation Engine, Recommendations, Six Apart, Social Media, Social News, Somewhat Frank, SomewhatFrank, SomewhatFrank.com, Startup, TechCrunch, Technologies, Technology, Web 2.0, Web/Tech, Weekly Tidbits | Permalink | Comments (1) | TrackBack (0)
Tags: Edgeio, Facebook, Flickr, Funding, Funds, Keith Teare, Mark Zuckerberg, Mike Arrington, Music, MyStrands, Recommendations, Six Apart, Startups, TechCrunch, Technology, VC, Web 2.0, Yahoo Search
Have you ever looked around your place and noticed you tend to save things, lots of things, that you no longer need, want or care about? If so, you might want to sell something on Ztail, an eBay compatible Alpha application. Through a partnership with Compete.com, Ztail surveyed 2,500 registered eBay users about what stopped them from selling online. Eighty-five percent (or 2125 people surveyed) said online selling was too hard and time consuming.
Ztail is focused on simplifying selling by searching product and transaction data for millions of items and automating the listing process, creating the basis for the simple, intuitive and effective Click Once, Sell Everywhere model. Ztail aimed to bypass a complicated and lengthy process, and simplified it into three easy steps:
Find your product, Publish your listing, Share your listing.
Once the listing is created, Ztail plugs the user into his or her own social media and instantly distributes the listing to selected friends via blogs, email and social networking sites such as Facebook and MySpace. Finally, Ztail offers tools to help users track and adjust activity in their personal MyZtail pages.
Bill Hudak and Dave Keefer founded Ztail in 2006, with a combined 20 years in online experience at companies like Google, Netscape, ePinions and Shopping.com. Bill and Dave have watched online commerce develop from its infancy and created Ztail to make selling online quick and easy for everyone.
I set up an account, followed the directions and personalized my ad within a few minutes on eBay, edgeio, Google Base, oodle and vast. GigaOm offers additional perspective on Ztail as well.
Since I flew out to Chicago to co-host TECH cocktail 2 on Thursday night, I made a weekend out of it and visited family and friends in the area. On Saturday, I made a trip out to the country and visited some of my relative’s latest arrivals, which happen to be two pregnant quarter horses named Lucy and Belle (shown to the right). I inquisitively wondered where you might purchase horses of this kind. Is there an online classified advertising site devoted to horses for sale? In doing some quick searching online I learned of the following options:
I also turned to craigslist.com to see if I could find any classified advertisements and found none in the Chicago area. Next, I visited Edgeio, the classified listing site which looks along the edge of the web for listings. Edgeio had one page of Illinois listings when I searched for the term “quarter horse” and most of them came from a site called EverythingEquus.com a site that I did not find via other conventional search methods. I am no equestrian so I wonder if there are other solid options I failed to mention?
Of the current offerings I would have to say Equine.com offers the largest selection and most advanced interface design which sets it apart from the other current horse classified site options. The horse classified business online is extremely segmented which leaves a huge opportunity to create a horse classified listing aggregator site to allow a user to find all of the various sites and listings in one set of search results. Similar to how Zillow.com came out of nowhere to plant itself in the think of a competitive real estate sites, the online horse classified business landscape could change very quickly with the introduction of a solid web 2.0 offering. Classified advertising sites online do not need to be flashy to be successful. However, I must mention I did find that most of the web sites esthetically resemble “old school” web or web 1.0. In addition, none of the above offered RSS or syndication feeds.
Bottom-line: There are number of niche sites devoted to online horse classified advertisements but there is a lot of room for improvement and opportunity for innovation in the space.
Listing my Chicago condo for sale last week coincided with a Classified Intelligence report (sorry no direct link available) which examined the latest marketing and advertising patterns of real estate agents. The report concluded many interesting trends about Realtors. Most notably the report showed a reduction of print ad spending while increases in online spending. An article by Kate Kaye highlighted the same report and explained that while overall advertising spending by real estate agents is increasing the bulk of the spending is on their own Web sites. Andy Beal believes the online spending is going to the creation of blogs.
What does this all mean? There is huge opportunity for a company looking to offer tools for real estate agents, buyers and sellers. A prime example of this is the recent explosive rise in popularity of Zillow and its Zestimates which have already almost become a household term. Furthermore, there is a HUGE opportunity for a blog platform for real estate listings. Wait, isn't there a product already doing this? YES, thats right, edgeio!
"Edgeio is an excellent tool for syndicating out listings. Edgeio is an aggregation of listings for real estate and other categories. With the influx real estate agents getting into blogging for the sole purpose of posting listings Edgeio can also act as a blog platform for agents."
Edgeio currently displays over 227,000 real estate listings. Edgeio fits perfectly with the trend of web site development spending being made by Realtors since edgeio can crawl and aggregate listings from regular web sites and blogs at no cost to the Realtors.
Google Base also is positioned perfectly for the online web site trends of Realtors. Sam Sebastian of Google recently conveyed that his team is going out to educate Realtors about Google Base. They are explaining how to get listed on Google Base by just creating and submitting a simple feed of Web site contents to Google Base which places items accessible as results directly via Google search results.
Bottom-line: Real estate hunting is solidifying itself as an "online" activity as Realtors have been spending more on online ads and their Web sites so there is a huge opportunity for real estate related sites and online services. Ultimately, products like edgeio and Google Base could threaten paid inclusion sites like Move.com and Homescape among others.
Posted at 11:16 PM in Advertising, Blogosphere, Blogs, Business, Business Blogging, craigslist, e-Commerce, edgeio, Google, Internet, Local, Real Estate, Search, Somewhat Frank, SomewhatFrank, SomewhatFrank.com, Strategy, Technologies, Technology, Web 2.0, Web/Tech, Weblogs, Zillow | Permalink | Comments (1) | TrackBack (1)
Tags: Chicago, Classified Ads, Classified Intelligence, Google, Kate Kaye, Marketing, Real Estate, Realtor