Global Grind: Startpage For Hip Hop Gen?

Global Grind, currently in private alpha, is a New York-based web 2.0 personalized home page startup that is said to be focused on the "hip hop" generation. Being a "hip hop" listener I was curious to see what this intriguing value proposition was all about. Driven by curiosity, which was said to have killed the cat, I was expecting Global Grind personalized home page to bounce with a Jay-Z hip hop beat or something. That was not the case, Global Grind is a personal home page product with parity with a number of personalized home page products on the market (i.e. widgets, drag and drop, etc). I thought that some of its design element decisions and button placements were a little odd.