innerTee, an Austin, Texas based
startup, came of out private beta this week to publicly launch a social network for custom t-shirt design
and creation. Community members can create their own custom
t-shirt from a selection of designer contributed artwork.
innerTee offers an interesting opportunity for designers that
contribute artwork to get paid for the usage of their contributed
The interface used to create a tee shirt is simple to use and is referred to as "mixing" a tee. Once you have mixed a garment to your liking you can purchase it online. You can also share the design with everyone in the community, embed it into a webpage or send it along via email.
I created a quick design that can be accessed by the rest of the community to buy or re-mix (click the button below to see the design or look at the screen-shot above). Users can leave feedback in the form of comments under each design. Additionally, the site offers forums for designers, artists and t-shirt shoppers to further interact.
innerTee offers a place for t-shirt addicts to go creatively wild taking the idea of community submitted garments, that Chicago-based Threadless has banked on for a few years, to the next level. For more information on innerTee check out the innerTee blog.
Bottom-line: innerTee is an interesting new social site for personalized garment creation that came out of private beta this week. I like the fact that designers can contribute and profit from their work within the community. My only real negative thought about innerTee is that the pricing seems to be a little bit inflated. We will see if it catches on and innerTee cashes in.