Mobot is a startup that plans to leverage this type of mobile phone behavior to offer an innovative service. Mobot is the first ever mobile visual search. Similar to online visual searches Like.com a byproduct of Riya, Mobot searches for items based on an image that is taken with with a mobile device. It appears that Mobot has partnerships with certain products and services and thus when you submit an image Mobot serves up relevant products and services. Without actually being able to test the service it is difficult to determine the relevance and accuracy of the search functionality. However, it appears that most U.S. cellular carriers will carry Mobot so I should be able to test it when it does actually become available.
Additional details are sure to come once Mobot makes its move to market but in the meantime check out more information on Mobot technology.
Bottom-line: Mobot is the first mobile visual search which could be a helpful service as long as it doesn't go overboard with promotional results but delivers accurate and relevant search results.