While standard businesses are not going away anytime soon Moo has been a web 2.0 cultural innovator. If you have been around the web 2.0 scene at all you know exactly what I am talking about. Moo, a London-based printing company, has created a new trend in business cards that measure 28mm by 70mm called Moo cards.
So what is the big deal? Moo cards allow users to create mini cards with a personalized card back that can display an uploaded or imported photo - this makes each card even more personalized and unique thus making exchanging business cards a more memorial experience for all parties involved. Moo has created a place for anyone looking for some business cards to easily create reasonably priced yet memorable business cards.
Aside from business cards, Moo launched NoteCards today at the Web 2.0 Expo. In talking with Moo CEO Richard Moross yesterday I got a little demo of the new NoteCard product that doubles as a standing photo. Moo makes it easy to add your photos to personalize your Moo NoteCards which measure 100mm by 100mm.
Though Moo may not be considered a web 2.0 company, they have recreated business cards and now personalized card thus influencing web 2.0 culture. Print 2.0 goes Moo like a purple cow.
I attend lots of industry events and I don't know how many times I either run out of business cards or find myself cardless but thanks to technology it is a lot easier to connect. LinkedIn recently joined Facebook and a number of other sites that have created iPhone experiences which makes it easy to contact people you meet immediately thus online identity has replaced one of the features of offline identity - the business card. 
