Magnify.net, a New York-based startup, offers a platform that makes it easy to add video to any web site. The Magnify video platform lets users build a custom channel, deliver the traffic and keep the page views. Magnify acts as the backbone and eliminates the need for a site owner to reinvent the video hosting wheel while creating a social media site. Magnify also enables users to monetize via their own ad calls. Thus Magnify could be a perfect fit for someone looking for a simple way to add a video channel to a their site.