SocialThing, a Boulder, Colorado TechStars startup that aggregates all your online social updates into one slick lifestream, launched into private beta this past March in Austin, Texas at the South By Southwest Interactive event. I got a chance to get a preview of the product the week before as SocialThing showed off its stuff at TECH cocktail Boulder. I was impressed and have been using it online and via the iPhone version ever since.
Just a few weeks ago, SocialThing rolled out version 2.0 of the product. The previous version was pretty but version 2.0 looks even better than before. It offers users more control of the presentation via the settings. For example users can now sort by friends or by time. Users can also allow others to link directly to a public profile with controls on what appears in the feed. SocialThing has reworked the way they retrieve updates from all your favorite services so that updates are not pulled back in a constant flow but are batched. This allows SocialThing to indicate when there are additional updates that you might want to refresh your page to receive. Additionally, they have rolled out a new iPhone application that allows for on-the-go posting of status and trolling of your lifestream. It is pretty slick.