Are you looking for a little more out of the time and energy you spend on the Web? If so, you might want to check out a Passively Multiplayer Online Game or PMOG. A proposal created by Justin Hall, Passively Multiplayer Online Games look to create a game around your Web attention data. Justin Hall has been referred to by the NYTimes as the "the founding father of personal bloggers" and decided to create a game out of the Web with PMOGs as part of his Masters project at the USC Annenberg Center.