What do you love? I love breakfast. I love beaches. I love guitar. I love the Chicago Cubs and I am a fan of Dave Matthews. Love.com launched recently, somewhat under the radar, as a lightly branded AOL product, to help connect you with the topics you love. Love.com is not a dating site but a search engine with aggregated result pages looking to get you a snap-shot about any given topic.
Grant Cerny, VP, MediaGlow Entertainment Products with AOL's MediaGlow, had this to say about Love.com:
Looking to create the perfect page for whatever you love, Love.com aggregates items from a few different sources. In performing a search for Chicago Cubs and love.com pulled in basic news stories, YouTube videos, images, relates websites, Twitter messages and related items for sale. The news stories are pulled real-time via Relegence, a company that AOL acquired in November 2006. Love.com is built on top of the blogging platform Blogsmith, the same platform that powers a number of popular weblogs, with the ability to spin off infinite sub-domains based on the popularity of a topic. Since MediaGlow has a number of popular content properties, Love.com can help recirculate their content through these infinite topical blog pages via search engines.
Love.com also offered recommendations for related topics things I might like which included baseball, Cincinnati Reds and New York Yankees. This makes sense since the Chicago Cubs are a baseball team. I assume it pulled in the Cincinnati Reds because the Cubs are currently playing the Reds and there are news stories that relate them. I am not sure why New York Yankees was also offered as a recommendation other than that they are another the baseball team.