TechCrunch, the popular technology blog created by Mike Arrington which I have had the pleasure of occasionally contributing to, allowed FeedBurner, the feed management powerhouse, to dissect its feed metrics publicly with this recent article by Traci Hailpern.
I found the entire article extremely interesting as it gives in-depth answers to a number of feed related questions and is the first article I have seen of this nature. It most likely will be a hit as it will make an excellent bookmarked reference for months to come.
The following are points worth noting:
- The subscriber number featured in TechCrunch's FeedCount chicklet is an approximate measure of the number of individuals who have opted in to receive regular updates to TechCrunch content.
- Due to the way feed-reading tools behave, it is completely normal for this number to fluctuate on the weekends.
- Feed "Reach" is the total number of people who have taken action — viewed or clicked — on the content in a feed.
- TechCrunch subscriptions represent 0.47% of FeedBurner's total subscription base
- The most active day (based on the "Reach" statistic) was September 6, 2006
- Subscribers to TechCrunch come from all over the world including Denmark, Germany, Brazil, Poland and Thailand.
- There are a total of 503 different feed readers, 7 email services, 5 Web browsers and 46 bots accessing the TechCrunch feed on a regular basis.
Ironically, September 6, 2006 was also the most active day (to date) for Somewhat Frank due to this article.